SHARING OUR KNOWLEDGE:
Portraying Generation Y

Loyalty and Generation Y

Generation Y believe loyalty is a two-way street and once they prove their capability, they look for loyalty in return. Honesty, followed by respect and learning and development make Generation Y loyal to an employer, in comparison to job satisfaction, a stable company and learning and development for the remainder of the workforce. Generation Y will not tolerate a manager who does not deliver what they promise.

Generation Y are loyal to an employer who provides, in the following order of importance:

  1. Honesty
  2. Respect
  3. Learning and development
  4. Career progression
  5. Good working conditions
  6. Recognition and rewards
  7. Strong leadership and management
  8. Regular performance reviews
  9. Competitive salary
  10. Work/life balance

In comparison, the remainder of workforce group surveyed are loyal to an employer who provides, in the following order of importance:

  1. Job satisfaction
  2. Stable company
  3. Learning and development
  4. Work/life balance
  5. Recognition and rewards
  6. Strong leadership and management
  7. Career progression
  8. A culture that promotes accountability
  9. Honesty
  10. Support when required

Summary of Findings
Loyalty and Generation Y
Implications for Australian and New Zealand Workplaces
Recommendations for Attraction
Recommendations for Retention

Report: Portraying Generation Y