Tō kamupene hou | Your new company

Tō tūranga hou | Your new role

The Senior Marketing Automation Specialist will play a vital role in driving customer engagement objectives by leveraging cutting-edge technology to enhance and optimise marketing processes. This role is instrumental in maximising the efficiency and impact of marketing and service campaigns through data-driven strategies across all marketing channels, including paid, owned, and earned media.

• Develop and manage comprehensive marketing campaigns across various channels, utilising Salesforce Marketing Cloud, Snowflake, Google Analytics, Google Marketing Platform, and Amazon Connect to ensure a cohesive and integrated approach
• Collaborate with cross-functional teams to design, build and enhance customer engagement and drive alignment with business KPIs
• A focus on automated communication where possible to increase efficiency
• Monitoring industry trends with a specific focus on understanding the Salesforce App Exchange and how the apps could better support the Marketing Automation playbook designed to meet the businesses' goals and objectives
• Run a calendar of test and learn activities, collating and sharing results with the wider Marketing team and rolling out key learning

Ngā uara me ngā pūkenga e angitu ai koe | What you'll need to succeed

• 5+ years of experience in data-driven marketing with a customer-centric mindset
• Proficiency in using marketing automation platforms and data analytics tools
• Must have experience with Salesforce Marketing Cloud and ideally SQL experience as well
• Strong project management skills with a focus on delivering measurable results
• Exceptional interpersonal skills to manage relationships across the business and with external partners
• A growth mindset with the ability to mentor and empower junior team members
• Familiarity with experimentation frameworks

Ngā hua ka whiwhi i a koe | What you'll get in return

• Competitive remuneration
• Hybrid working
• Flexibility
• Great company culture!

Me aha koe ināianei | What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.