LinkedIn Profile Checklist | Main Region
LinkedIn profile checklist
It’s no secret that an up-to-date and engaging LinkedIn profile can help you get noticed by recruiters – whether you are actively or passively looking for a new role.
When you submit a job application, the recruiter or hiring manager will review your CV and application and then, if they want to find out more, will search for you on LinkedIn. Or, if the recruiter or hiring manager finds you on LinkedIn, they’ll review your profile first and then reach out. If you are interested in their job, they’ll ask for your CV.
The benefits of LinkedIn for job seekers
7-step LinkedIn profile checklist
1. Use a professional profile picture
2. Customise your LinkedIn profile URL
3. Create a compelling headline
4. Write a summary
5. Detail your experience
- Give a short description of the company
- List your tasks and responsibilities
- Add accomplishments in the role, including outcomes for key duties and/or projects. Use tangible results and figures where possible to stand out. These examples of quantifiable results work just as well for your LinkedIn profile as they do your CV
- Start each sentence with an action verb to highlight in detail your skills and accomplishments – this is another simple trick to prove your professional skills that works for both your LinkedIn profile and your CV
- Use bullet points
- Write your profile in the first person to appear more approachable to readers
- Check for grammar and spelling mistakes – a spelling mistake could cost you a job opportunity
- Add the company logo to make your page more visually appealing and complete.
6. List education and courses
Mentioning grades is not necessary on LinkedIn – although, if you achieved an outstanding result, don’t leave it out!
7. Ask for skills endorsements and recommendations
LinkedIn endorsements occur when a 1st-degree connection endorses one or more of your skills. It is a simple one-click process. People may independently decide to endorse you, however most endorsements occur after being requested. So, ask current and former colleagues if they can endorse the skills they’ve seen you use. In return, offer to endorse them.
LinkedIn recommendations carry more weight than an endorsement as they require a connection to take the time to write a testimonial. Be selective in who you ask for a recommendation, such as former managers, key clients or close colleagues. When you reach out to a connection to ask for a recommendation, remind them of particular successes, projects or duties that they were privy to that they may like to mention.
Once your profile is complete, make sure you regularly update it when you learn a new skill or complete a piece of work that is worth showcasing. Then, begin to grow your presence and engage with your network. You can do this by sharing content relevant to your specialism or industry, posting your own professional insights and liking, sharing and commenting on other people’s updates. Don’t forget to also connect with professionals you meet.
It’s also important to remember that your LinkedIn profile does not replace your CV during your job search. CVs are still the most important weapon in your armoury when it comes to getting a job, but it should be complemented by a strong, professional and active LinkedIn profile – one that brings all the claims you have on your CV to life and showcases everything you have to offer as a person and as a professional.
Finally, once your profile is up-to-date and working for you, you may start to show up in search results for relevant keywords used by recruiters when they look for people with particular skills.
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