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Marketing & Digital

Jobs Report M&D NZ - Jul to Dec 2018


July – December 2018

Hotspots of skills in demand 

Over half (53 per cent) of employers in New Zealand expect to increase permanent staff levels in the next 12 months, exceeding the 8 per cent who say they’ll decrease. According to the 2018-19 Hays Salary Guide, 18 per cent also expect to increase their use of temporary and contract staff, exceeding the 11 per cent who anticipate decreasing in this area. Meanwhile, 21 per cent now employ temporary and contract staff on a regular ongoing basis, with another 41 per cent employing them for special projects or workloads.

Given vacancy activity, hotspots of skills in demand are emerging. Demand will be high for digital specialists as organisations digitise. In addition, Digital Marketing Managers are sought by large organisations.

Marketing Automation Specialists, Digital Copywriters and Inbound Marketing Specialists are required for temporary assignments as technology platforms and marketing techniques become more specialised.

Heads of Marketing are sought to design and align whole marketing programmes to deliver customer value and commercial results.

SMEs look for Marketing Coordinators with a broad skill set, including design, SEM and SEO, and Google Analytics.

SEO and SEM skills are increasingly sought across a range of marketing roles. As these skills are not commonly taught in university marketing degrees, candidates need to upskill.

Data Analytics skills are increasingly sought. The rapidly increasing amount of customer data requires more sophisticated analysis. Candidates need to constantly evolve their skills in this area.

Finally, Bid Writers are sought as civil contractors, architecture practices and engineering firms look to secure work.

Salary trends

Almost two-thirds (64 per cent) of employers will give skilled professionals a pay rise of less than 3 per cent in their next review while 8 per cent will not increase salaries at all. According to the 2018-19 Hays Salary Guide, a further 22 per cent will give staff an increase of 3 to 6 per cent. Just 6 per cent will increase by 6 per cent or more.

Employees however have higher expectations for a salary increase. Over two-thirds (69 per cent) say a salary increase is their number one career priority this year. 26 per cent expect an increase of 6 per cent or more. A further 22 per cent expect an increase of between 3 to 6 per cent. At the other end of the scale, 19 per cent do not expect any increase and 33 per cent expect less than 3 per cent.

For more, see our Hays Salary Guide

Jobseeker advice

At the entry level, Marketing Assistant and Coordinator level supply outweighs demand. To stand out, candidates require a web presence and portfolio that showcases their creative and written communication skills.

At the intermediate level, candidates should upskill in marketing automation, SEO and Google Adwords, copywriting, direct marketing or social media content planning.

In addition, upskilling has become a constant requirement to remain employable in today’s rapidly changing world of work. After all, the Fourth Industrial Revolution is here and rapidly gaining ground. Many jobs are being automated via technologies including artificial intelligence (AI), the Internet of Things and cloud computing.

Research from management consulting firm McKinsey suggests about 60% of occupations could see at least a third of their job tasks automated. Meanwhile, a report published by Deloitte claims the half-life of learned skills is now about five years.

To find out how to stay relevant and employable in the face of all this rapid change, see our upskilling advice here.