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Hotspots of skills in demand


The demand for sales professionals will remain strong throughout the first half of 2019, with a particular focus from both the information technology and heavy industry.

Organisations ideally seek salespeople with relevant industry and or product knowledge. For example, if a job requires solutions sales, it is technical in nature and therefore trade, engineering or IT qualifications are advantageous.

In addition, organisations look for candidates who can consult with prospects as well as assist with analysis, design, implementation and maintenance. Prior commercial experience is also valued as it allows a candidate to draw on an existing network.

Seasoned sales professionals who can work autonomously are another area of demand. With many roles requiring a candidate who can travel in order to cover a set territory or several regions, self-directed workers are sought.

An increasing area of demand is for candidates with strong social media skills who can enhance and maintain a digital presence.

Jobseeker advice

Salaries for both sales and key account manager roles remain competitive. Therefore, realistic expectations are required when looking for your next role.

Consider upskilling. A report claims the half-life of learned skills is now about five years. Regardless of your role or level of seniority, it is therefore essential to continuously upskill in order to stay relevant in an increasingly mechanised world. Here’s 7 ways to upskill and keep yourself at the growing edge of your career without breaking the bank.

Finally, consider how you can demonstrate your data fluency, strategic thinking and readiness for AI-integrated workforces to stand out from the crowd. Read our advice on the latest trends here.